Enterprise purpose: to win business development to provide users with value in; finally reached in enterprise development and common development of each employee.
Enterprise mission: focus on user needs, providing maximum convenience.
Corporate philosophy: to create, share, sharing.
Enterprise goals: China's first brand of towel sales.
Business lines: dedicated, assiduous - others do trades and professions, I only do this line.
Entrepreneurial spirit: hard work, to meet the challenges, teamwork and innovation.

Enterprise six core values:
> User Value: to provide users with the greatest help to create more value for users.
> Enterprise system: to abide by equality.
> Mutual love: love heart employees tightly together.
> Focusing on efficiency: the right way to do things, resolutely doing good.
> Self-challenge: to learn, good at summing up, diligent communication, beyond the self.
> Integrity: honesty, good as gold.